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Summary of the Position:

The Channel Marketing Manager will lead the planning and execution of all marketing initiatives across the veterinary channel with the goal of driving increased sales and share expansion. The scope of this role includes strategic planning, channel enablement, program development and oversight, and commercialization of key new products within the channel. The ideal candidate will have a strong background in animal healthcare or the veterinary sciences industry and preferably a Doctor of Veterinary Medicine (DMV) or Veterinary Technicians degree.

Roles and Responsibilities: 

• Translate channel strategy into plans, projects, and programs in collaboration with brand management, sales, and other departments as needed.
• Ensure success of annual channel plans by leading new product introductions, campaigns, and programs while monitoring associated KPIs to track results.
• Proactively identify new channel initiative opportunities to drive revenue and share expansion, lead test plans to validate.
• Identify strategic marketing partnership opportunities with key channel partners to build brand loyalty and generate advocacy.
• Develop distributor programing including pricing and in period and annual growth incentives.
• Execute consistent VOC outreach to deeply understand distributor and veterinary clinic needs and drive development of tools/programs that make it easier to do business and grow sales.
• Communicate value proposition of products and develop sales tools including product collateral to support the selling process.
• Develop and implement clinic merchandising and display programs
• Monitor and compile competitive activity including new product introductions, promotions and other incentives and programs.
• Work with sales and marketing to devise strategy to mitigate and monitor channel conflict.
• Build efficiencies across channels by removing waste, driving economies of scale, and simplifying processes.

Minimum Requirements 

• Five years channel marketing and sales experience
• Experience within animal healthcare or the veterinary sciences industry
• Channel partnership experience that includes fostering key relationships, measuring results, and driving shared accountability with distributors
• Strategic planning experience with full idea-to-execution oversight
• Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams.
• Excellent interpersonal and communication skills with the ability to interact with all levels of the organization.
• Proficient computer skills required including Microsoft Office Suite.

Education and Experience 

• BS/BA in business management, administration, finance, or relevant field
• Doctor of Veterinary Medicine or Vet Technicians degree preferred

Supervisory Responsibilities: No

This position is 100% on site in our Lancaster, SC Headquarters.